How does email frequency influence subscriber engagement?

The influence of email frequency on subscriber engagement is significant because it directly relates to how recipients perceive and interact with the content they receive. Sending too few emails can result in subscribers forgetting about your brand, leading to diminished interest and reduced engagement. This lapse in communication means subscribers may not be aware of updates, promotions, or new content, which is essential for maintaining a relationship with them.

Regularly engaging with subscribers through an appropriate frequency keeps the brand top-of-mind, sustaining interest and encouraging interaction. Finding the right balance is crucial, as sending too many emails can overwhelm subscribers, potentially leading to higher unsubscribe rates. Therefore, optimizing email frequency is essential to enhance engagement and ensure your audience remains interested and informed.