How often should a brand send marketing emails?

A brand should aim for a frequency of email marketing that balances consistency and respect for the subscriber's inbox, which is why the option that emphasizes this balance is the most effective choice. Regular communication helps keep the brand top-of-mind for subscribers, fostering engagement and maintaining a relationship. However, it is essential to avoid overwhelming recipients with too many emails, which could lead to unsubscribes or disengagement.

Finding the right frequency is crucial; brands should consider their audience's preferences and behaviors, ensuring that they provide value with each email. This approach allows for nurturing relationships over time without causing fatigue among subscribers. By focusing on consistency while being mindful of the volume of emails sent, a brand can sustain interest and relevance in the eyes of its audience.

Other approaches, such as emailing daily or only when there is a new product, can either overwhelm recipients or limit engagement opportunities, which does not promote a healthy email marketing strategy. Similarly, sending emails only once a year is likely to cause the brand to be forgotten by subscribers, rendering the communication ineffective.