Is it acceptable to send emails to a purchased list according to standards for email marketing?

Sending emails to a purchased list is not considered acceptable according to best practices and standards for email marketing. Email marketing regulations, such as the CAN-SPAM Act and GDPR, emphasize the importance of consent and permission-based marketing. Recipients should have opted in to receive communications from a sender, which ensures that they are interested in the content being provided.

Using a purchased list often leads to low engagement rates, high unsubscribe rates, and can result in your emails being marked as spam. This not only damages your sender reputation but can also harm deliverability rates. An effective email marketing strategy is built on genuine relationships with your audience, where recipients have expressed clear interest in the messages being sent to them.

Maintaining a list of contacts who have willingly subscribed ensures better engagement and a more successful email marketing campaign, ultimately leading to improved results and adherence to industry standards.