What aspect besides the CTA button can enhance driving action in your email?

Editing alt-text for links can enhance driving action in your email because it provides additional context and encourages engagement. Alt-text serves as a description for hyperlinks, helping recipients understand what they can expect when they click the link. This clarity can lead to increased click-through rates, as it informs the audience about the value or content they will receive upon clicking. Well-crafted alt-text can make links more appealing and accessible, which may persuade more recipients to take the desired action.

Other choices, such as pasting promotional images, can sometimes distract from the main message or CTA if not done thoughtfully. While they can capture attention, they often do not directly influence the decision to click. Adding an unsubscribe option is important for compliance and maintaining a good sender reputation but does not actively drive action towards the primary goal of the email. General greetings may personalize the email, but they are typically less impactful in prompting specific user actions compared to clearly defined and relevant alt-text for links.