What can be a consequence of sending too many marketing emails to subscribers?

Sending too many marketing emails to subscribers can lead to reduced engagement, which often results in a higher likelihood of unsubscribes. When recipients feel overwhelmed by the frequency of emails, they may become disengaged from the content being delivered. This can create a negative user experience, causing them to opt-out from future communications to lessen the volume of emails in their inbox.

Maintaining a balanced email frequency is crucial for nurturing subscriber relationships and ensuring that the content remains relevant and welcomed. Subscribers appreciate valuable communication, and if they perceive the quantity of emails as excessive, it diminishes their interest and engagement levels. Therefore, appropriately managing email frequency is essential to maintain a healthy email list and encourage continued interaction with the brand.