What can result from failing to comply with email marketing regulations?

Failing to comply with email marketing regulations can lead to legal issues, which is a significant consequence for businesses and marketers. Various regulations, such as the CAN-SPAM Act in the United States and GDPR in Europe, set strict guidelines on how to collect, store, and use customer data, as well as how to engage in email marketing. Non-compliance can result in hefty fines, legal actions, or a damaged reputation, which can severely impact a company's operations and their relationship with customers.

Understanding and adhering to these regulations is crucial because they are designed to protect consumers' rights and ensure their privacy. Thus, businesses not only risk legal penalties but may also lose trust from their audience, further complicating their marketing efforts and business relationships.