What could be the result of not segmenting your email audience correctly?

Not segmenting your email audience correctly can lead to lower open and click-through rates because when messages are not tailored to the specific interests and behaviors of your subscribers, they are less likely to resonate with the recipients. If the content of an email does not align with what the audience is expecting or does not address their needs, they may choose not to open the email at all or ignore its call to action.

In a well-segmented email strategy, emails are customized based on factors like demographics, purchasing behavior, or previous interactions. This leads to more relevant content reaching each segment, which typically results in higher engagement rates and better performance overall. However, failing to segment means that a one-size-fits-all approach is applied, which often diminishes the effectiveness of the campaign and leads to poorer performance metrics.