What does adding a welcoming message to your email help achieve?

Adding a welcoming message to your email is primarily about setting expectations for your contacts. A warm welcome message introduces new subscribers to what they can expect from your email communications. It helps to clarify the type of content they will receive, the frequency of emails, and how your email communications will provide value to them. This foundational understanding fosters trust and engagement, allowing recipients to feel more comfortable and involved as part of your email audience.

While a welcoming message could indirectly contribute to lowering unsubscribe rates by establishing a positive initial impression, its primary function is to prepare your contacts for future communications, enhancing their experience with your brand. The mention of increasing email frequency or enhancing visual appeal does not relate directly to the purpose of a welcoming message. The focus should remain on setting a clear and friendly tone for the ongoing relationship with subscribers.