What does email deliverability measure?

Email deliverability measures the success of getting emails to inboxes. This metric is critical because it reflects the ability of an email to reach its intended recipients without being blocked or filtered into spam folders. High deliverability rates indicate that emails are successfully reaching their desired destination, which is essential for effective email marketing campaigns.

Understanding deliverability involves various factors, including sender reputation, authentication protocols, and content quality. When email campaigns achieve high deliverability, marketers can be confident that their messages are reaching the audience they intend to engage. This ultimately affects the overall effectiveness of email marketing efforts, as emails that do not reach inboxes cannot contribute to opens, clicks, or conversions.