What does email delivery mean in the context of email marketing?

In the context of email marketing, email delivery refers to whether or not a receiver accepts your email. This encompasses several factors, including the server's ability to successfully hand over the email to the recipient's email service. Successful email delivery is crucial because if an email is not accepted, it cannot be considered delivered, regardless of whether it was sent or not. This concept relates to the technical aspects of email marketing, such as how well a sender's domain is authenticated or if the email lands in the inbox versus being filtered as spam.

Understanding email delivery helps marketers assess the effectiveness of their campaigns and the quality of their email lists. It is distinct from the act of sending emails or the time it takes for emails to arrive, which are part of the broader process but do not define delivery itself. Additionally, tracking emails does not directly concern the acceptance of the email by the recipient’s server. Therefore, the true essence of email delivery centers around the successful acceptance and receipt of the email by the recipient.