What does the send metric analyze in email marketing?

The send metric plays a crucial role in email marketing by focusing on the recipients who were unable to receive the emails due to various reasons, such as invalid email addresses, system issues, or bounces. This metric is vital for assessing the overall deliverability of your email campaigns. Understanding the send metric helps marketers know how many emails failed to reach their intended audience, allowing them to maintain a clean and updated email list, which ultimately impacts the performance of future campaigns.

In contrast to the send metric, other metrics such as email opens, unsubscribes, and the effectiveness of subject lines examine different facets of email performance post-delivery rather than focusing on the initial success of sending the emails. By monitoring the send metric, marketers can identify and rectify issues that may deter successful delivery, which is a foundational step in optimizing their email marketing strategy.