What does the term "email delivered" refer to in email marketing?

The term "email delivered" specifically refers to the number of valid email addresses that accepted your company's email. This metric indicates that the email successfully reached the recipient's server and did not bounce back. It is a crucial measure in email marketing as it reflects the effectiveness of your email list and the deliverability of your campaigns. Understanding this metric helps marketers assess how well their emails are reaching their intended audience, which is essential for optimizing future campaigns and improving engagement rates.

The other options relate to different metrics within email marketing: the total number of emails sent quantifies the entire volume of emails dispatched, the percentage of emails opened pertains to recipient engagement, and the number of bounces informs about delivery failures. Each of these metrics serves a different purpose but does not define "email delivered," which is specifically about successful acceptance by valid email addresses.