What is a common outcome of a well-executed email marketing strategy?

Prepare for the HubSpot Email Marketing Certification Exam. Use flashcards and multiple choice questions, each with hints and explanations. Ace your exam with confidence!

A well-executed email marketing strategy typically leads to increased brand awareness and customer loyalty as it allows businesses to engage directly with their audience. Through regular communication, companies can share valuable content, special offers, and updates, making customers feel more connected and informed about the brand. This consistent interaction helps to build trust and rapport, encouraging customers to remain loyal.

With targeted campaigns and personalized messaging, email marketing can effectively reach the right audience, further enhancing brand visibility in a crowded market. As customers become more familiar with a brand's offerings through these well-timed and relevant emails, they are more likely to develop a positive perception of the brand, which can translate into repeat business and strong customer loyalty over time.

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