What is a key outcome of maintaining ethical standards in email marketing?

Maintaining ethical standards in email marketing leads to stronger consumer relationships because it fosters trust and transparency between the brand and its subscribers. When marketers prioritize consent-based communication, provide clear unsubscribe options, and safeguard user data, they demonstrate respect for their audience. This builds credibility, encouraging recipients to engage positively with the brand. As they feel valued and understood, consumers are more likely to interact with the emails, leading to increased brand loyalty and a better overall relationship. This positive interaction ultimately translates into higher retention rates and improved marketing effectiveness.