What is a potential outcome of building trust through compliance in email marketing?

Building trust through compliance in email marketing can significantly enhance a brand's reputation. When a company consistently adheres to regulations and standards, such as those outlined by the GDPR or CAN-SPAM Act, it signals to customers that it values their privacy and data protection. This adherence fosters trust, which is crucial for customer relationships.

A stronger brand reputation leads to various beneficial outcomes, including increased customer loyalty, higher engagement rates, and improved overall customer satisfaction. When customers feel secure and respected, they are more likely to open emails, interact positively with campaigns, and recommend the brand to others. This reflects a company's commitment to ethical practices and can ultimately drive business success.

In contrast, high unsubscribe rates, reduced operational costs, or less regulatory scrutiny are not direct results of building trust through compliance. These aspects may arise from different strategies or be influenced by various factors unrelated to compliance and trust.