What is a significant outcome of building trust with your email recipients?

Building trust with your email recipients leads to improved open and response rates because when subscribers trust your brand, they are more likely to engage with your content. This trust fosters a sense of reliability and connection, encouraging recipients to open your emails instead of ignoring or deleting them. Additionally, when recipients feel valued and understood by a brand, they are more inclined to take action, such as clicking on links or responding to calls-to-action. Essentially, a foundation of trust enhances overall audience engagement, which is a critical factor for successful email marketing campaigns.

In contrast, increased email marketing costs and heightened marketing team workload do not correlate with building trust; rather, they are often results of inefficient strategies or campaigns that lack engagement. Higher unsubscribe rates indicate a failure to maintain trust and relevance with email content, further emphasizing the importance of establishing and nurturing trust in your email marketing efforts.