What is an email clickthrough rate?

An email clickthrough rate refers specifically to the percentage of recipients who click on one or more links within an email after having opened it. This metric is crucial because it measures the effectiveness of the email's content in engaging the audience and motivating them to take action, such as visiting a website or exploring additional information.

Understanding the clickthrough rate helps marketers assess how compelling their call-to-action (CTA) is and can guide them in optimizing future email campaigns. A higher clickthrough rate indicates that the email content resonates well with the audience, prompting them to interact further. This metric is more telling about engagement than just the number of subscribers or those who opened the email, which are other important metrics but serve different analytical purposes.