What is an email drip campaign?

An email drip campaign refers to a series of pre-written emails that are scheduled to be sent to subscribers over a specified period of time. This approach allows marketers to nurture leads, engage with their audience methodically, and guide recipients through the customer journey by providing relevant information at appropriate intervals. The emails in a drip campaign are usually triggered by specific actions taken by the recipient or by predefined timeframes, which helps in maintaining engagement without overwhelming the subscribers with information all at once.

In contrast, sending a one-time email to all subscribers lacks the tailored and ongoing nurturing aspect that defines a drip campaign. Targeting only inactive subscribers implies a reactive approach to engagement rather than a structured sequence of communications. Finally, a campaign focused on social media engagement does not align with the concept of an email drip campaign, which is inherently centered on email communication.