What is one common cause of low click-through rates in marketing emails?

One common cause of low click-through rates in marketing emails is that the email is trying to do too many things. When an email presents multiple messages, offers, or calls to action, it can overwhelm the recipient and lead to confusion. This dilution of focus means the audience may not be entirely sure of what action to take, resulting in lower engagement and click-through rates. A clear and singular focus in emails ensures that recipients understand the main message and are more likely to engage with it, increasing the chances of clicking through.

While other factors, such as complicated design, timing of the email, or an unengaging subject line, can also impact click-through rates, the essential issue with trying to accomplish too much is that it compromises clarity and effectiveness, which are crucial for driving action.