What is the definition of nurturing in the context of email marketing?

Nurturing in the context of email marketing refers to the process of building relationships with your prospects. This involves engaging with potential customers through targeted communications that deliver relevant content over time, fostering trust and familiarity. The goal is to guide prospects through their buyer's journey by providing valuable information and insights, ultimately leading them closer to making a purchase decision.

By nurturing leads, businesses can demonstrate their understanding of the audience's needs and pain points, which encourages open communication and increases the likelihood of conversion. This relationship-building aspect is crucial, as customers are more inclined to engage with brands they feel connected to and understand their offerings well.

The other choices, while related to various aspects of marketing, do not capture the essence of nurturing. Attracting new customers focuses on initial engagement rather than ongoing relationships. Generating leads through advertisements emphasizes acquisition rather than maintaining a relationship post-acquisition. Segmenting your email list is a strategic tactic that can support nurturing efforts but does not define what nurturing itself entails.