What is the definition of an email marketing strategy?

An email marketing strategy is defined as a strategy used to market products and services and nurture relationships through the email channel. This definition emphasizes the dual purpose of email marketing: not only does it aim to promote products and services to potential and existing customers, but it also focuses on building and maintaining relationships with those customers over time. By utilizing email, businesses can deliver personalized content, engage with recipients, and foster loyalty through ongoing communication.

The other choices represent distinct strategies or methods that do not align with the core purpose of email marketing. Advertising through social media platforms pertains specifically to social media marketing strategies, improving search engine rankings is focused on search engine optimization (SEO), and creating blog content relates to content marketing. These are all valuable marketing practices, but they are not exhaustive of what an email marketing strategy entails.