What is the first question you should ask yourself when testing your marketing emails?

The primary focus when testing marketing emails should be on understanding the purpose behind the test itself. By asking why you are conducting the test, you are able to clarify the specific objectives you want to achieve, whether that's improving open rates, click-through rates, or overall engagement. This foundational understanding shapes the direction of all subsequent decisions in the testing process, from the metrics you choose to track to the strategies you employ.

Knowing the rationale behind the testing informs the design of your experiments, allowing you to create hypotheses that are aligned with your overall marketing goals. For instance, if the purpose is to determine which email design resonates better with your audience, this will directly influence how you set up your A/B tests and interpret the results. This level of alignment ensures that the insights gained will effectively contribute to optimizing your email marketing efforts.