What is the term for the snippet of text pulled from the email body that appears in the inbox preview?

The term that describes the snippet of text taken from the email body and displayed in the inbox preview is known as preview text. This is typically the portion of the email that follows the subject line, offering recipients additional context about the content of the email before they open it.

Preview text is crucial because it can significantly influence open rates; an engaging snippet can entice recipients to click and read the email, while a generic one might be overlooked. This detail is often strategically crafted by marketers to enhance the email's overall effectiveness.

The other terms in the choices refer to different parts of an email. The subject line is specifically the title of the email, intended to grab attention. Header text usually refers to the sections at the top of an email that may include branding or other important information. Footer text commonly includes additional details like contact information, unsubscribe links, or disclaimers, which are not visible in the inbox preview.