What metric defines the number of valid email addresses that accepted your company's message?

Emails delivered is the metric that defines the number of valid email addresses that accepted your company's message. This metric indicates how many emails were successfully delivered to the inboxes of the recipients. It reflects the effectiveness of your email list in terms of deliverability, signifying that these addresses are valid and able to receive incoming messages.

When analyzing email marketing performance, understanding the number of delivered emails is crucial, as it provides a baseline for further evaluation of engagement metrics such as open rates and click-through rates. While other metrics like click-through rates and conversion rates assess user interaction with the content of the emails, they do not specifically measure delivery success. Bounce rate, on the other hand, focuses on failed delivery attempts, further distinguishing delivered emails as a critical measure in the email marketing process.