What type of content would be appropriate for a behavioral email?

Behavioral emails are specifically designed to respond to a user's actions or behaviors, making these communications highly relevant and personalized. When a user engages with your content by taking a specific action, such as abandoning a shopping cart or clicking on a link in a previous email, a follow-up email that acknowledges that action can effectively guide the user toward further engagement. This type of targeted messaging increases the likelihood of conversion, as it directly addresses the user's demonstrated interest or need.

For example, if a customer adds products to their cart but doesn’t complete the purchase, an email following up on that behavior can remind them about the items, possibly offering incentives to complete the purchase. This personalization is a critical factor in enhancing user experience and improving email marketing results, as it caters directly to the interests and actions of the recipient. Other types of content, such as newsletters or general articles, are typically not tied to specific user actions and therefore do not leverage behavioral data in the same impactful way.