When a lead views a specific page on your website and receives targeted follow-up content, what type of email is this?

When a lead views a specific page on your website and subsequently receives targeted follow-up content, this scenario describes a behavioral email. Behavioral emails are automated messages triggered by a user's interactions or behaviors on a website, such as page views, clicks, or form submissions. They are designed to be highly relevant, engaging the recipient based on their actions, which can significantly enhance the chances of conversion.

This targeted approach is effective because it connects with the user at a moment when they have already expressed interest, making the email content both timely and relevant to their needs. By personalizing the content based on such specific behaviors, businesses can foster a deeper connection with leads, leading to increased engagement and ultimately higher conversion rates.

Promotional emails typically focus on broad marketing messages or offers rather than being tailored to individual user behavior. Informative newsletters usually provide general updates and content, lacking the direct correlation to user actions. Transactional emails are system-generated messages related to a user's transaction or account, such as receipts or password resets, and do not involve personalized follow-up based on user interactions.