When gathering information for your email list, what is an important factor to include?

It is essential to include verifiable permission when gathering information for your email list because this ensures that you are compliant with email marketing regulations and build trust with your audience. Verifiable permission means that the individuals on your list have explicitly agreed to receive communications from you, which is crucial for maintaining a positive relationship with your subscribers. This practice not only respects the privacy and preferences of your audience but also helps to improve engagement rates by ensuring that your emails are reaching those who genuinely want to receive them.

Including verifiable permission protects your organization from potential legal repercussions related to spam regulations, such as the CAN-SPAM Act in the United States or GDPR in Europe, which emphasize the importance of consent in email marketing. By prioritizing permission, you enhance the quality of your email list and can foster a more engaged and responsive audience.

Other factors like estimated budget, contact preferences, or rewards program enrollment, while useful for different aspects of marketing and customer relationship management, do not directly address the foundational need for consent in building an ethical and effective email list.