Which action is typically NOT part of a lead nurturing strategy?

A lead nurturing strategy focuses on building relationships with potential customers over time, guiding them through the buying journey with relevant and personalized interactions. Sending personalized emails is a cornerstone of lead nurturing, as it helps in addressing the specific needs and interests of leads. Providing tailored content based on user behavior also plays a crucial role, as it ensures that the information shared is relevant and valuable, enhancing the overall experience and increasing the chance of conversion.

Engaging with prospects over multiple touchpoints is essential in lead nurturing, as it involves maintaining contact and providing consistent communication across various channels to keep the brand top-of-mind and foster trust. However, posting on social media, while beneficial for brand awareness and engagement, typically does not fall under lead nurturing specifically. This is more about generating new interest and engagement rather than nurturing existing leads through personalized follow-ups and targeted content.