Which of the following elements does NOT affect the open rate of an email?

The open rate of an email is primarily influenced by how well a recipient recognizes the email in their inbox and their motivation to open it, which are affected by factors like the subject line, sender name, and preview text. Among the choices, the email body copy, email signature, and call to action (CTA) play a role in the overall engagement and effectiveness of the email after it has been opened, but they do not necessarily impact whether the email is opened in the first place.

Email body copy is crucial for conveying the message once an email is opened, and it can affect the reader’s perceptions and interaction. Similarly, a well-crafted email signature adds professionalism and may encourage a recipient to engage further if they appreciate the content. The call to action is specifically designed to prompt a response or action after the email has been opened.

On the other hand, email fonts generally do not influence whether a recipient will decide to open an email. While typography can enhance readability and aesthetic appeal once the email is opened, it does not serve as a determining factor for the initial open rate. Thus, the choice that does not impact open rates is the one related to email fonts.