Which of the following is a method for growing an email list?

Utilizing sign-up forms on websites is an effective and widely accepted method for growing an email list. These forms provide an opportunity for visitors to voluntarily provide their contact information in exchange for valuable content, updates, or promotions. By strategically placing these sign-up forms on various pages of a website, businesses can capture the interest of potential subscribers and encourage them to opt-in to receive emails.

This method fosters a positive relationship from the start since subscribers are choosing to engage with the brand. Additionally, sign-up forms can be tailored to highlight specific incentives, such as exclusive offers or useful resources, which can further entice visitors to share their information. This approach not only builds a more qualified list of subscribers but also aligns with best practices in email marketing, as it respects the recipients' consent and preferences.

In contrast, relying only on referrals from existing customers limits the potential growth of the email list to just those who already have a relationship with the brand. Sending unsolicited emails is not only ineffective but can damage a brand’s reputation and lead to high unsubscribe rates and legal consequences due to non-compliance with anti-spam laws. Lastly, limiting access to email content typically restricts engagement rather than encouraging subscribers to join, as it creates barriers to entry rather than inviting users