Which of the following is a best practice for writing compelling email copy?

Focusing on benefits with a friendly tone is a best practice for writing compelling email copy because it directly addresses the needs and interests of the reader. By emphasizing how your product or service can solve a problem or enhance the recipient's life, you create relevance and engagement. A friendly tone helps to build rapport with the audience, making them feel valued and more likely to connect with your message. This approach fosters trust and encourages readers to take action, whether that is clicking a link, making a purchase, or further engaging with your content.

In contrast, using complex language and jargon can alienate your audience, as it may create confusion rather than clarity. Being vague can frustrate readers and lead to a lack of interest, as they may not understand what you are offering. Additionally, including long paragraphs can overwhelm the reader, leading to a loss of focus and diminishing the likelihood of them reading the entire email. Instead, concise and benefit-driven content paired with an approachable tone effectively captures and retains the audience's attention.