Which of the following is a consequence of not complying with email marketing laws?

Not complying with email marketing laws can significantly lead to a loss of customer trust. When businesses do not adhere to regulations like the CAN-SPAM Act or GDPR, it often results in recipients feeling their privacy is violated. This distrust can stem from receiving unsolicited emails, experiencing a lack of transparency regarding data usage, or encountering overly aggressive sales tactics. As trust erodes, customers are less likely to engage with future communications, which can damage brand reputation and diminish overall customer loyalty.

In contrast, consequences like increased customer engagement rates, expanded market reach, or improved communication strategies are typically associated with effective compliance and ethical practices in email marketing. Non-compliance does not yield positive outcomes in these areas; instead, it can hinder potential growth and sustainability in email marketing efforts.