Which two actions are key to optimizing your email's performance?

Focusing on the open and click rates is vital for optimizing your email's performance because these metrics directly reflect how engaged your audience is with your content. Open rates indicate how successful your subject lines and preheader texts are at capturing attention and prompting recipients to open the email. High open rates suggest that your audience is interested in the topics you are addressing.

Once the email is opened, click rates come into play as they reveal how compelling your email content is and how effective your calls to action are at driving engagement. If your click rates are low, it may signal that the content within the email isn't resonating with your audience or that your CTAs are not convincing enough. By analyzing and optimizing both open and click rates, you can refine your email marketing strategy, improve the overall effectiveness of your campaigns, and ultimately drive better results.

While the other metrics mentioned, such as delivery and bounce rates or response and conversion rates, are also important in the broader context of email marketing, they do not directly measure the immediate engagement level of recipients with your email content in the same way that open and click rates do.