Why should email marketers prioritize compliance in their campaigns?

Prioritizing compliance in email marketing campaigns is essential because it helps maintain trust and positive relationships with consumers. When marketers adhere to regulations such as the CAN-SPAM Act or GDPR, they demonstrate respect for recipients' privacy and preferences. This consideration fosters a sense of security and confidence in the brand, encouraging subscribers to engage with future communications.

Compliance mitigates the risk of negative experiences that can lead to consumer frustration or resentment. If consumers feel that their rights are disregarded, they may not only disengage from the brand but also share negative feedback with others. Therefore, maintaining compliance is crucial for sustaining long-term relationships and ensuring that customers view the brand positively.

In contrast, boosting email open rates or limiting marketing costs does not inherently create a strong foundation for customer loyalty. Reducing subscriber numbers is contrary to the goals of email marketing, as it would decrease the potential reach and effectiveness of campaigns. Therefore, focusing on compliance is fundamental to creating and maintaining healthy consumer relationships.