Without what for your emails, you won't know if your emails are successful?

Understanding the success of your email marketing campaigns hinges on having clear and defined goals. Goals provide you with a benchmark against which you can measure the performance of your emails. This allows you to assess various metrics such as open rates, click-through rates, conversions, and overall engagement levels.

When you set specific goals—like increasing subscriber engagement by a certain percentage, generating leads, or improving the conversion rate for a particular product—you can evaluate the effectiveness of your email campaigns in achieving these objectives. Without these targets, it becomes challenging to analyze your email's performance or determine where improvements are needed.

While budgets, designs, and attachments may play important roles in your email marketing strategy, they do not directly inform you about the success of your campaigns. Budgets might dictate the scope and scale of your efforts, designs can influence appeal and engagement, and attachments can provide additional resources, but none of these elements will give you a clear picture of your emails' success without predefined goals to measure against.